When I started going up to Whitby for visits, I fell in love with a little shop in the town center called Alfie Loves Ava. It was there that I was introduced to my absolutely favourite clothing brand, Joules. Rebecka, mum of Alfie & Ava, owns and runs the shop. In fact, it’s where I got the pettiskirts Serenity is wearing in that now infamous session “Lavender Serenity“. Rebecka hired me to come up to Whitby to photograph the shop namesakes, Alfie & Ava.
As usual, shooting on my friend’s farm proved to be a winner. Most of my best sessions have happened there. The car is a Morris Traveller and most of the wardrobe is Joules.